Shipping policies are significant for every retail business as they inform clients about the process employed in delivering the goods purchased. An effective shipping policy can help improve customer experience as well as aid in the process of fulfilling customers’ orders.

Methods of shipment do typically also incorporate for instance: standard which may include up to 7 business days, express which aims at 2 to 3 business working days and lastly next-day delivery option. For example, if a product is shipped via standard shipping, the package will likely get to the recipient within 5 to 7 business days. With expedited options, this becomes ready for delivery within 2 to 3 days. It is pretty common for overnight delivery options, especially for very urgent delivery requests whereby the applicant is assured that their products will be delivered the very next day. Other factors that may hinder the shipping period are weather, holidays that may occur, and the shipping carriers.

When figuring out how much it will cost to ship an item or package there are so many factors that come into play like the height and weight of the item, the area where the item is to be shipped to and the type of shipping method selected. Normative estimates state that shipping costs will mitigate between 5% and 15% of the overall cost of the order depending on different factors. The provision of free shipping for all orders above a specified value has also been postulated to encourage customers to spend more as surveys reveal that about 50% of shoppers tend to complete their orders if free shipping is offered.

There are also many challenges when it comes to shipping internationally and these include, customs duties and taxes when shipping over the borders. Therefore it becomes important for the sellers to let the customers know about these possible additional costs that may affect the overall cost of the order significantly. Moreover, the duration in which a package is sent via air freight to other countries is largely inconsistent and in doing so ranges from a low limit of 7 business days to a big limit of 21 business depending on the country making the order and the country’s postal services.

In addition, merchants must create and communicate a policy about the order-tracking process to the relevant parties. One way of doing this to the assistance of providing the clients with certain numbers that allow them to check whether their shipment has come and how far it is. Recent researches show that around 70% of the people who purchased the goods wish to get tracking details in the form of phone calls or text messages. 

Moreover, in cases where shipping errors arise, for instance, loss of the package or shipping the wrong orders, there should also be a process of dealing with that issue. Customers should be educated on their rights within the context of this experience and what they need to do to file a complaint. In most cases, providing a shipping inquiry will enhance the customer experience and encourage customer loyalty. 

Moving forward, having a well-outlined shipping policy is an integral part concerning e-commerce activities. In other words, merchants have to specify the shipping modes, their costs, international issues, tracking details, and even how problems relating to shipping are solved if they intend to enhance the customer experience and retain them in the long term.  

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